Gen Z gets a lot of flack nowadays. From spending 99.99% of their free time on the internet instead of at malls to inventing corny slangs and memes that everyone IMMEDIATELY becomes addicted to making sure you are held accountable for EVERY single thing you have said in the past 25 years and to NEVER be forgiven for it, they really have changed the way everyone has gone on about their social and cultural lifestyles for quite some time. However, every once in a while, they can be kinda badass. In this case, they are doing everything in their power to bring back proper physical media.
Having getting sick and tired of streaming platforms getting more expensive every year and removing beloved content on their service every now and then for effectively no reason, Gen Z (and pretty much everyone else) are taking matter into their own hands. Instead of waiting for their favorite movie or show to come out on whatever streaming service they use or their favorite singer or musician to release their latest album digitally, they are now seeking out hardcore physical copies of what they want to watch or listen to. They want to actually own their personal favorite media instead of letting other companies own it for them. Gen Z is making a statement and everyone is hearing it loud and clear.
There’s been articles and reports for the last several months of DVDs, Blu-Rays, CDs, and record albums seeing a solid increase in physical media sales and a much less decrease from several years prior. Retro video stores are being resurrected and are immediately having booming business while well known businesses such as Walmart, Target, Best Buy, and Barnes and Noble who had either abandon or drastically reduced their electronic physical media sections in recent memory are looking to bring back or expand these sections, especially if this trend continues.
While this is all great and good, I think the main question everyone has is why is this all happening now? What is it about digital and streaming now that has finally broke the camel’s back among Gen Z and everyone else that it has encouraged them to take a stand and just buy physical copies of their favorite movies, shows, games, and music that they can fully own?
While I previously mentioned inflated streaming prices and favorite movies/shows getting removed left and right each month because companies just love to troll their consumers, I think it’s more because that Gen Z (or at least the older half of it) are looking to recapture that special feeling they had as kids. Just the simple feeling of being able to own your own physical copy of something, have exclusive special access of the item they own, and even be able to add that to a nice collection. Instead of just being able to watch whatever they want on their phone or laptop, they feel like getting a full complete version of their entertainment along with extra bonuses that come along with it that you can fully watch on your own television is how you get your full money’s worth.
While there are always posts every now and then on Twitter/X about Gen Z never being able to experience the same magic that Millennials and Baby boomers did with physical stores and owning physical media, there actually is a good chunk of them that have already done just that. Gen Z literally advocates from those that were born between the years of 1997-2012, with Zillenials (a mix between Gen Z and Millennial, mostly those born in the mid to late 1990s) and Gen Alpha (Born from 2010-2024) being thrown in there for good measure. So for those that were born in the late 1990s to the early or mid 2000s, they basically got to experience that same warm feeling of owning the movie, show, game, or CD that you love literally when they were young children. Heck, even a handful of individuals got a glimpse of that among the last wave of it in the mid 2010s.
It’s only when digital and streaming started to dominate the entertainment landscape in the late 2010s that everyone began to take physical media for granted. You didn’t need to own any physical copies of whatever you watch, play, or listen to when you have a streaming service that will do it for you or you can just purchase it and watch it online on your computer from the comfort of your own homes. Plus, it’s cheaper just to pay 10 bucks a month or 15 bucks for digital to watch your favorite thing multiple times than paying 20 to 25 bucks to own a physical copy.
This cultural shift from the past 10 years really started to take a big hit on big physical media companies such as Walmart, Target, Best Buy, and especially Red Box (RIP!) and the big major entertainment studios began to create their own answers to Netflix, resulting in the likes of streaming services such as Disney Plus, HBO Max (or whatever it’s called now), Hulu, Peacock, Apple TV, Paramount Plus, and several others. Because of that, more focus was put on digital and streaming and less on the likes of physical media and cable/satellite television. However, things are starting to change.
People have become increasingly frustrated with the amount of streaming services they have to keep up with to watch their favorite movie or show. People are sick to death of streaming services taken away content they like watching for no reason and only bringing it back whenever the company feels like it. And of course, people are growing pure annoyance on monthly subscriptions fees going up every single year, with more ads and freeze ups being added in for dreadful measure. Because of that, everyone is just wanting to go back to simpler times, back when you can actually own something and physically own it for all eternity with no one stopping you. Such a novel concept in this day and age, isn’t it?
Granted, we are still a little while away before physical media becomes ANYWHERE near as dominant as it was throughout the 1990s to early 2010s and we probably will never reach THAT level of peak every again. Digital and streaming is always going to have a major presence and will still be a preferred preference for a good chunk of people out there. It also remains to be seen if this physical media shift will go towards the likes of gaming, especially considering how ridiculous expensive video games and consoles has gotten in recent memory. And I don’t even need to mention how your average lazy Joe would much prefer to do their daily shopping online on Amazon than dragging his butt out to Walmart. However, this is a sign that the way we consume our favorite entertainment is changing just as it did around this time ten years ago. The difference is this time, I think this change will be for the greater good for the future.
Between resurrecting physical media and being the main dominant driving force of the movie theater going experience, i seems like Gen Z is just looking to have fun again and enjoy entertainment in the way that the older half of their demographic strongly remembers them doing back in the “good old days”. Whether it’s because of inflated streaming prices or finally wanting to come out of their rooms in a post-covid world and talk to someone other than their AI chatbot buddy, this is strongly encouraging of for the future of not just what we physically own but also potentially the way we socially interacted with one another in the near future. Although the current generation leading the charge can give themselves the bad reputation, it’s always nice to see them do some genuine good.
And I should know because I’m technically apart of that generation (I still lean towards Zillennial, goddamn it!)
Now, if Gen Z can please resurrect cable and satellite television already so I no longer have to own 10 different streaming services to watch my favorite sports teams! Please and thank you!
Adam's Blog 