
The current Netflix and Warner Bros merger is the biggest talking point in the film and entertainment industry at the moment! Lots of questions and uncertainty remains in the minds of moviegoers all across the globe, especially in regards to the future of movie theaters and physical media! I would’ve made a piece on this whole deal by now but quite frankly, I’m not quite sure how exactly I can coherently put my thoughts into proper words about this! There is so much mixed messaging and miscommunication in regards to what Netflix’s ambition is with buying Warner Bros and how exactly they will affect movies and tv shows from WB for the future that it’s hard to not what to believe about it at this point!
I’ll just say for right now that this whole merger is guaranteed to be a long and tedious process, not even fully beginning until Warner Bros splits fully with Discovery sometime in the next several months! And considering how long the Disney-Fox merger took place (it was announced in December 2017 and didn’t come into fruition until March 2019), I wouldn’t be shocked if this merger is not completed by the end of this year and will probably won’t be finished until early 2027! And that’s even assuming they will be able to go throw all the hoops and ladders to get this deal approved from governments and systems from ALL around the globe!
It is also worth mentioning that Warner Bros have theatrical deals with their upcoming films that won’t expire until 2029! Even if the merger goes through before then, Netflix will have to honor those contracts for upcoming WB films through at least the rest of the decade. Unless they are willing to go through a bunch of different lawsuits (similar to how AT&T had to with directors from Warner Bros projects in 2021 after it was announced that year’s film releases would come out for both theaters and HBO max simultaneously), I’m willing to bet that Netflix wouldn’t want to screw that up and allow those films to get a proper theatrical release.
So when I talk about Warner Bros needing to move Dune: Part Three from it’s current theatrical release date of December 18th, that has NOTHING to do with the whole Netflix merger fiasco that’s currently happening. What it DOES have to do with is the fact that there will be a strong chance that Dune 3 will get crushed from the other big film that is set to release on that exact same day, Avengers: Doomsday! Not only potentially surrendering the proper IMAX release that will kill nearly HALF of the reasons to see the film in theaters but it will more than certainly get buried at the box office by the power of multiverse shenanigans and pure 2010s nostalgia.

Now, I know the first thing that someone will point out in regards to releasing two highly anticipated films in the exact same weekend is how that exact strategy worked out perfectly when Barbie and Oppenheimer released alongside each other during the summer of 2023, properly titled Barbenheimer! What started off as a glorified meme turned into a pop culture phenomenon, with both films playing off of each other PERFECTLY and making for one of the most celebrated theatrical events of the 2020s thus far, with Barbie earning a WHOPPING $1.4 billion worldwide and Oppenheimer earning a STELLAR $975 million worldwide at the box office! However, I do NOT believe that Dunesday (that’s what the kids seem to be calling it right now) will be able to capture that same lightning in a bottle!
First off, the main reason why Barbenheimer was able to work as incredibly as it did was because both Barbie and Oppenheimer were two COMPLETELY different films made with COMPLETELY different target demographics in mind. With Barbie, it was able to deliver the big budget flick that multiple generations of women and girls that grew up with the Barbie brand were finally given the chance to see. With Oppenheimer, it was able to deliver the R-rated biopic of “the destroyer of worlds” that men, historians, and fans of Christopher Nolan were dying to see on the big screen. That’s not to say that men didn’t go see and enjoy Barbie or women didn’t go see and enjoy Oppenheimer but both Greta Gerwig and Christopher Nolan knew EXACTLY the kind of films they were making and the exact kind of demographics that their films were made for. With Dune: Part Three and Avengers: Doomsday, that is simply not the case whatsoever.

When using info surrounding the percentage of each gender that watches films surrounding sci-fi and superhero films, most analysts would tell you that the general audience for these kinds of films are largely male. Again, that’s NOT to say that women can’t or don’t enjoy these kind of films as well but a good majority of the time, men are more likely to buy tickets for these movies than women. And considering Dune: Part Three is pure sci-fi intelligence and Avengers: Doomsday is pure superhero junk food, I imagine the target audience for these films are largely the same.
Because of that and the current state of the economy, there’s a good chance that the male demographic will have to chose in seeing ONE of these flicks during their initial opening weekend and not both of them. While we still have yet to get more info from Dune 3, Doomsday clearly has ALL the momentum right now to absolute DOMINATE it’s opening weekend, if the billion views throughout all of it’s four early teaser trailers are any indication.

The big question now is where do you move Dune 3 too? I’m sure Warner Bros would NOT want to push it back to 2027 because a.) that would screw up the award season for the coming year and the cast and crew would be forced to wait another 12 months to get it’s proper recognition during awards season and 2.) director Denis Villeneuve most likely has his eyes completely set on his next major project in 007 for Amazon MGM (currently set for a 2028 release date) and wants to move on from this film ASAP! Well, the answer is to move the release date up!
If it was up to me, I would have Dune: Part Three switch spots with Warner Bros’ own Digger, the newest film from director Alejandro González Iñárritu (Birdman & The Revenant) and Tom Cruise. If that were to be the case, Dune: Part Three would come out on October 2nd while Digger would get Dune’s original release date of December 18th! When you think about it, this would be a win-win situation for BOTH films here!


For Dune: Part Three, it would not only get the full IMAX release that Villeneuve will DESPERATELY want for this final film of his acclaimed sci-fi trilogy but it would also give October the big blockbuster they will need for that month, especially after the ABSYMAL theatrical performance in October last year (the lowest month that movie theaters have had in over 30 years)! For Digger, WB can operate the theatrical release the same way that 20th Century Fox did with Iñárritu’s own The Revenant over a decade ago. They can give Digger a limited theatrical release to have it qualify for that year’s Academy Awards to release alongside Avengers while later giving the film a full theatrical release the very next month to kick off 2027! Even better, Iñárritu and Cruise can then give themselves a proper IMAX release for their film just three to four weeks after Doomsday’s initial run to get the best possible theater experience out of it. These release dates would be a match made in HEAVEN and would certainly give the best possible outcome for both of these films!

As fun as the Dunesday memes would be if WB sticks to it’s December 18th release date (the Actors on Actors Variety interview between RDJ and Timothée Chalamet would be GOLDEN!), I do think for the sake of themselves and the theatrical experience, it would be for the best if Dune: Part Three switches release dates with Digger, letting Dr. Doom crush the Avengers during Christmas while Paul Atreides can end his journey during Halloween season!


Unless the post-production for Dune 3 takes longer than expected, I don’t see why Mr. Villeneuve would be oppose to this release date change. He clearly wants to deliver the best possible theatrical experience for his latest film, delivering the full IMAX screenings and giving it the proper legs it will need for a deep run at the box office. He also most certainly has his mind on James Bond and wants to move STRAIGHT into production with that film pronto! I also believe Tom Cruise and Alejandro González Iñárritu would be satisfied in making sure their latest film is secured for next award season while getting a full theatrical release to start off 2027 without the pressure of needing to deliver for movie theaters like they would if the film came out in October to avoid a second straight awful fall season. A film based off a well-known IP like Dune is more likely to thrive in theaters to kick off the fall than a completely original flick made from a director who hasn’t directed a main theater release since 2015. Those kind of films can thrive in January, a much quieter month for movies, than in October!
I’m sure Warner Bros is still strongly considering sticking to it’s December release date, paving the way for the Dunesday phenomenon that the internet will be talking about all throughout 2026! But for me, I’m rooting for Diggersday!
Make it happen Santa! I promise I will be a good boy this year!
















































