Did anyone know that Microsoft literally has their own toasters that they have been selling since like 1998?!?! Nothing like a bit of delicious irony in the morning, huh?!
But yeah, Microsoft isn’t doing so hot these days! From it’s terrible handling of the Xbox brand for the past several years to it’s lackluster support over Windows and their PCs to it’s absurd pricing with their latest RAMs and consoles to going completely balls deep into A.I., it has not been a great time to be a fan of Microsoft! And as if the Xbox starting to dip their toes into the third-party gaming pool with Gears of War and Halo wasn’t bad enough, this latest leadership shake-up might just be the final nail on the coffin!
A few days ago, it has been reported that current CEO and longtime employee of Microsoft, Phil Spencer, has announced his retirement. Mr. Spencer has been working for the company since 1988, joining the Xbox team in 2001 and later gaining significant leadership roles as his tenure with the company grew. He became the general manager of Microsoft Studios in 2008, the leader of Xbox division in 2014, and the CEO of Microsoft gaming in 2022! He was the man tasked into trying to right the wrongs that was caused by previous Microsoft/Xbox executive Phil Spencer after the company’s disastrous launch handling of the Xbox One. And after the results of that aftermath have been mixed at best, he is set to leave Microsoft after nearly four decades.
Another person that is set to leave their role in leadership is current president of Xbox operations, Sarah Bond. Arriving at Microsoft in 2017 and even winning the VentureBeat Visionary Award in 2022, Ms. Bond was thought of as being the clear successor to Mr. Spencer for Xbox gaming divisions after his time with Microsoft has passed. However, that is not meant to be as she is too suspected to resign from her presidential role after nearly a full decade working on Xbox.
Who is expected to replace the two you may ask? Well, the new CEO of Microsoft gaming is expected to be Asha Sharma. And if you don’t know who she is, she is currently the Microsoft’s top executive with AI. Yes, you read that correctly!
A woman that has played a role in the controversial “copilot” features of Microsoft Windows and shoving A.I. “slop” down everyone’s throat with Microsoft’s own products is now about to be the next person up as the CEO of Microsoft gaming. And there’s also Xbox Game Studios head Matt Booty that is also being promoted to Chief Content Officer, expecting to work closely with Ms. Sharma as she is believed to have very minimal experience in regards to gaming development.
I don’t think I need to explain any further why these leadership moves seems like a disaster waiting to happen. You are taking the two people that (despite their flaws) have been basically the glue that has been holding Microsoft together for the past 12 years and you are replacing them with folks that champion the “A.I.” bubble features that no one likes and has cost Microsoft billions plus throughout for the past year. That surely seems like the ideal candidates!
And that’s not even going into recent reports that confirms that Phil Spencer’s retirement was not actually planned and Microsoft might have actually fired him in secret. And that because Sarah Bond wasn’t offered the role as oversight of Xbox and Microsoft or massively disagreed with Spencer getting cannoned, she chose to step down herself. That’s TOTALLY a sign that everything is going just fine at Microsoft!
If I’m going to be as fair as I can be, Asha Sharma has been doing everything in her power to say all the “right” things since it’s been announced she’s taking over for Microsoft gaming. She’s been getting into nice and friendly banters with players on Twitter/X on what their favorites games are and what they may want for the Xbox. She even claims she doesn’t want to just turn Xbox games into “A.I. slop”, valuing human creativity when it comes to gaming development! And there’s even been a not-so subtle hint of her intent to commit to gaming exclusives that’s only for the Xbox!
However, if you are being completely honest, can you trust a single thing that Microsoft says or does nowadays? This is a company that has constantly tripped over themselves and have done everything in their power to annihilate their consumers since at least 2013! Xbox One, Xbox Series S/X, Activision-Blizzard-King, Former IPs going Third-Party, Windows, CoPilot, OpenAI, etc… Do you really believe after pulling all of that B.S. for nearly the past 15 years that THIS is the leadership shake-up that will help them turn things around after so many years of their brand being tarnished?! I’m pretty sure you know your answer to that question!
As cool as it’s been to make fun of Microsoft and Xbox for the past several years, it really is sad how far they have fallen! I still have great and fond memories of the original Xbox and the Xbox 360, the latter of which might just be my favorite gaming console of all time. I even gave the Xbox One a chance when I got it for Christmas in 2015 since there was still exclusives I wanted to play on it. But once I switched over to my PS4 and PS5, I have not given an Xbox a second thought ever since. And with all that has gone one since the release of Xbox Series S/X, it looks as though I made the right decision.
To be sure, I HOPE I am wrong here and that Microsoft doesn’t turn out to be literal toast with this leadership shake-up. I do hope that Asha Sharma and Matt Booty turn out to be the people that helps save the Xbox brand. I do hope that Microsoft is able to return to form in amazing ways with their next console, giving them the comeback that helped fuel Sony and Nintendo after their previous missteps surrounding the PlayStation 3 and Wii U. But if hope is the only thing you have in this day-and-age, you can expect nothing but disappointment.
Once again, Phil Spencer is set to retire from Microsoft and Sarah Bond is set to step down as President of Xbox. They will be succeeded by Microsoft’s top A.I. executive Asha Sharma and Xbox Game Studios head Matt Booty! The transition is expected to come into effect today, February 23rd!
Here’s a full piece on Microsoft Blog about this latest shake-up:
And here’s Greg Miller’s brief mention about how Phil Spencer’s retirement might’ve actually not been planned:
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