It has been announced that Pixar will be laying off 14% of current employees due to Disney’s cost-cutting measures. This will be the biggest restructuring in Pixar’s history. Even after undergoing similar layoffs last year, which included Galyn Susman, the woman who helped keep Toy Story 2 at bay during production, yet another restructure is occurring at the offices of Pixar. Never mind the fact that last year’s Elemental was able to squeeze a profit after it’s incredibly strong legs or that Inside Out 2 is set to have the biggest opening weekend at the box office in 2024 so far! Neither one of those elements were enough to continue letting talented animators get the hammer!
Unfortunately, this has not been the only layoffs in recent memory within the animation industry. Back in March, shortly after Kung Fu Panda 4 had a strong opening weekend at the box office, DreamWorks had announced massive layoffs with their company as well. Even more so than the ones with Pixars, DreamWorks confirmed that many departments were cut in half and the creative staff on movies were to be reduced at least up to 50%. Yes, around HALF of the creative staff at DreamWorks were laid off a few months ago. Never mind the fact that Kung Fu Panda 4 had a solid opening weekend at the box office and has managed to gross over 530 million worldwide, becoming the second highest grossing Kung Fu Panda sequel domestically and even outgrossing the previous Kung Fu Panda installment. Not to mention, the lower 85 million dollar budget that certainly allowed for higher revenue that perhaps any other Kung Fu Panda movie to date. None of that was enough to save DreamWorks from being forced to clean house and restructure their entire company.
There are multiple reasons why this is all occurring to not only within the animation industry but nearly all forms of entertainment in general. Mediums underperforming or tanking at the box office and/or sales, bloated budgets that makes return outcome nearly impossible, rushed development cycles which artists are constantly overworked and crunched for times, etc.. However, I do think the #1 reason behind all of this has to do with the higher ups of these studios. In the cases I just mentioned, Disney and Universal.
If you have been seeing how technology is becoming more advanced by the day, you likely are familiar with the way A.I. has been playing a bigger role now than before. With artificial intelligence features such as ChatGPT becoming more common in every day use, it’s clear that studios are looking to have that be more incorporated to the way entertainment is made now. Not for the sake of quality but for the sake of quantity. Companies want A.I. to play a big role now because it will save them extra bucks in not having to hire more animators or artists. That way, more and more money can be made that can light their own pockets and NOT be spend on actual content themselves.
Many people find it blasphemy that big studios and companies are still trying to convert A.I. into their products at the expense of actual human beings after going through at least two major strikes because of that push. However, it just doesn’t matter in the eyes of the higher ups. They don’t know how to shortened the budgets of their content that doesn’t involve laying off a good portion of their employees. They just think A.I. is the big answer to all of their problems. Not because they want to experiment on different ways to make new forms of entertainment but because that will save them a few extra pennies. It’s about as greedy, corporate, and cynical as they come.
All of those reasons and more is why whenever the contract inevitably expires this year between the Animation Guide and the Alliance of Motion Picture and Television Producers (AMPTP), a strike is going to 100% occur. It’s not a WANT per se but an absolute NEED for both sides, if the future of animation is to thrive in the best way it can. Companies need to learn that they can NOT take animators for granted and needs them to provide quality entertainment.
Even if you take out the constant push for A.I., the animation industry has been infamous with it’s troubled production with films in recent memory. You have Across the Spider-Verse which had animators being treated extremely poorly by Phil Lord, causing hundreds of animators to leave the project. You have Kung Fu Panda 4 which had plenty of back and forth between the creatives and being rushed out of door during the multiple strikes to get out by spring. And do I even need to bring up the development history surrounding Frozen 2, which had a Disney Plus documentary in which the people who made it unironically state that they were overworked, crunched, and was basically making the whole movie up as they went along. And I can only imagine the stories we will be hearing about Moana 2, the Disney Plus series turned movie, during the holiday season this year?
Working in the animation industry or any entertainment industry is certainly hard and requires you to be working a TON to get each project out on time. But it should never come at the cost of someone’s mental health, insanity, or skills as a human being. You might be able to get away with that once or twice but to have EVERY production in animation going this way is a big no-no. That’s how you wind up with something like Megamind 2, that was litter with animation errors that became noticeable to anyone once the very first trailer dropped. Not only is the poor treatment for animators along with this constant push for A.I. to take over is affecting the work-life balance of animators but also the quality of animated motion pictures. And once you got so many of those poor quality animated films in a row, eventually people will catch on and your movies will end up bombing at the box office. Just ask Disney with Wish!
Yes, there has been plenty of great animated work as of late, regardless of their production history, but more times than not, these rushed developments cycles, harsh treatment of animators, and wanted to replace them with robots is causing major harm to the animation industry. At some point, you as an animator has to put your foot down and stand up to the studio saying “No! You will just not tolerate any longer! Treat us with the respect we deserve or we go on strike!” While it’s unlikely that will occur on it’s own, the soon-to-be expired contract between the Animation Guide and the AMPTP will certainly make the voices of animators be heard. And there is not better time for them to start speaking up than now!
Just like how actors and writers had every right to go on strike last year, animators deserve that very right! With big companies performing layoffs within the industry in the hopes of avoiding a strike, that is only going to throw more fuel into the fire. Laying off hundreds to thousands of animators in the hopes of giving those extra bucks to those that deserve it is NOT the answer! Replacing those animators with robots is NOT the answer! Putting the animators through hell with every single animation production is also NOT the answer! The only answer is to give them the proper care, treatment, and respect that they deserve to deliver the best quality creative product that they can!
It’s only then that animators may not have to strike. However, in this case and under THESE circumstances right now, they have more than earn their right to do so once they get the chance!
Adam's Blog 