The Insane Development History Of Frozen 2

Moana 2 is soon to hit theaters just in time for Thanksgiving, like most Disney films around this time of year! This is an upcoming animated sequel that has been receiving it’s fair share of hype while also sharing it’s fair share of skepticism as well. The main reason for the latter is not only so much of Disney’s rather iffy track record with sequels but more of the development history that has been reported with Moana 2! That development history being about how the film was originally going to be a streaming series for Disney Plus until it was reworked to be a theatrical sequel, around nine months prior to release. Disney may deny publicly otherwise but this was clearly done in the response of last year’s Wish being a massive flop at the box office, leading them to release their next film on a familiar IP in the hopes of making quick bucks to make up for losing hundreds of millions of dollars of that failure! And if early projections says otherwise, they might get exactly what they were hoping for, with having potential to making Inside Out 2 level box office numbers worldwide!

As much as I am looking forward to Moana 2, I feel like I’m more interested of hearing what went on from behind the scenes that lead to the development state that it’s been in than I am of the actual film itself. Not only because of the recent horror stories about the development of big animated films such as Across the Spider-Verse, Kung Fu Panda 4, and Inside Out 2, but what we learned over the years about what happened to another recent Disney sequel with an insane development history. That film I am referring to is no other than Frozen 2!

Frozen 2 released around five years ago. Despite not getting the same amount of praise that the first movie did, it went out to become a MASSIVE box office success, grossing over 1.4 billion dollars worldwide, becoming one of the highest animated grossing films of all time, only passed by Disney’s own The Lion King (2019) (Yes, that technically counts!) and Pixar’s Inside Out 2. And while those successful numbers are quite crazy, I don’t think it was anywhere near as crazy than the reported development history from it. A reported development history that was confirmed by no other than the Disney Plus exclusive documentary of Frozen 2 titled, Into the Unknown. The documentary that basically straight up admitted that the entire film was basically being made up on the fly, with the entire cast and crew being crunched and rushed for time in order for the film to make it’s Holiday 2019 release slate.

Now, I know the big question that most folks likely have is how Frozen 2 could have been rushed exactly? After all, the first film came out in 2013, six years before the sequel and it was confirmed by Disney that a sequel was in the works in 2015. That would have at least been four to six years of development time in between each movie. Well, just because something was ANNOUNCED to being in the works does NOT mean that’s when the active development of the film started.

Before they could get around to Frozen 2, Disney Animation have to work on films that were already planned for release slates beforehand such as Zootopia, Moana, and Ralph Breaks The Internet. There was also having to deal with the mess involving John Lasseter being forced out of Disney and Pixar after sexual allegations came about him in 2017, forcing Jennifer Lee to take over as Disney’s CCO the following year in 2018 and up until this year, where she stepped down to focus solely on Frozen 3 & 4 and will now be succeeded by Jared Bush. Because of all that and likely more, I would imagine Frozen 2 didn’t start any actual development until either late 2017 or early 2018. And even then, that was likely only the pre-production, with the actual production not starting until even later than that.

One last element you have to keep in mind was that 2019 was originally set to be Bob Iger’s last year as CEO of Disney before he would step down and let someone else take over. Of course, we all know that plan completely fell apart so hard to the point that Iger had to come back to fix the mess that he inherited/created but before that, 2019 was suppose to be the swan song for his time at Disney, with Bob Chapek acting as his successor. Because of that, he wanted to go out with a complete bang if not for the audience but also all the higher ups and stockholders as Disney.

In 2019, Disney had an ABSURD slate of theatrically released films from their IPs they owned that were set to come out that year, many of which had potential to be billion dollar grossers. You had the Marvel Cinematic Universe which was set to end the Infinity Saga with the likes of Captain Marvel and Avengers: Endgame. You had Star Wars that was set to end the Skywalker Saga with The Rise of Skywalker. You had Pixar releasing yet another installment of their most critically acclaimed franchise with Toy Story 4. You had the live-action (or not) remakes/adaptions of beloved Disney animated classics such as Aladdin and The Lion King. And of course, you also had Disney Animation themselves releasing their long-awaited sequel to one of their most successful films ever in Frozen 2. Because of that, Disney was able to end the pre-covid era of cinema with SEVEN billion dollar grossers that year, with every single one of these films that I’ve mentioned cracking at least one billion dollars worldwide. While not all of these were critical successes, they certainly were successes in the eyes of the higher ups and shareholders at Disney.

Once you take into the context of the sky high expectations that fans of the original Frozen had along with the Disney corporation demanding that the sequel be out by the Holidays of 2019, you likely get a sense that this was going to be a nightmare of a film to make with so much pressure in and out for everyone involved. And if the Into the Unknown documentary is anything to go by, that was exactly the case for Jennifer Lee, Chris Buck, and everyone else making Frozen 2.

I’m not going to go into every single specific mentioned in this documentary but there are PLENTY of points worth bringing up in the form of cliff notes. I will also share a link at the end of this article with Schaffrillas Productions’s video about this exact documentary and even repeat a few points he stated during it. But here we go:

  • The crew didn’t fully know the plot or even premise of the film at the start and would only figure out major key things later on down the road.
  • They initially had no idea who the voice was that kept calling Elsa, with many conflicting opinions on who the voice was and what it was suppose to mean for Elsa.
  • Songs were written before knowing how they would play a role in the story.
  • Show Yourself languished in development hell and almost got cut from the movie entirely because of how vague it was and unsure what it was suppose to mean for Elsa and the audience.
  • Lost in Woods came together really well, with little to no issues making it.
  • By the time the first trailer came out, no animation had actually been completed for the film outside of the bits shown off in the trailer. This was literally just NINE months before Frozen 2 was set to premiere.
  • The very first test screening that took place in May 2019 gained very mixed reactions from the audience. While adults liked it, kids were very confused about it.
  • This led to numerous rewrites to make the movie clearer towards kids and to answer questions that the crew still didn’t really know the answer to.
  • Additional rewrites included scenes of extra comedy, most notably the stand out sequence where Olaf is recapping the events of the original Frozen.
  • The ending got changed constantly, with the crew only deciding that the voice would be Elsa’s mom just a FEW months before the movie was supposed to be released.
  • Tons of scenes and shots that had been worked on for months got thrown out entirely because they were considered to be too “boring” for younger audience.
  • The crew were constantly crunched throughout development, especially in the final few months For ex.) Editor Jeff Drahiem had to constantly wake up at 3 AM to clock in and work from 14 to 15 hours a day during the final stretch of development to make sure the film got done on time.

So, yeah! I think you can understand why the reported development history of Frozen 2 was just INSANE! What makes it even more insane is how Disney had the audacity to release a full documentary of this, where the cast and crew are being as directly honest as they come with their experience of working on Frozen 2. What was likely treated as an absolute triumph with Disney patting themselves on the back for the movie turning out as we all it did instead basically explained entirely why the film turned out as uneven and all over the place as it did to many people that watched it.

And yet, none of that really mattered to Disney or even anyone working on Frozen 2 because the film turned to be a complete success anyway. It still made over a billion dollars, it still sold plenty of merchandise during the holiday season, the franchise is still moving forward with additional sequels, and Disney is still repeating the same song-and-dance routine they did back then and do this very day. The fact that the production was rushed and the crew was overworked to complete exhausting doesn’t matter at all. All that matters is that the movie made money and that’s the only thing that Disney cares about.

To make matters even worse is the fact that Disney did not learn their lesson at all from Frozen 2 and continues to double down on their mistakes to this very day. So much so that it’s not shocking in the year 2024 to hear stories about a big new animated film from ANY animation studio having a rushed and crunched development cycle! From Across the Spider-Verse to Wish to Kung Fu Panda 4 to Inside Out 2, animators are getting crunched and overworked beyond repair in this day-and-age with likely little to no extra aid or even remorse to go along with it. It’s all that and more of is what is leading the animation industry to go on strike in order to get the respect and fair payment that they deserved.

Which honestly makes me concern for how Moana 2 will turn out. While I’m sure the film will be as visually stunning as the original and the cast and crew will give it all their best efforts, I can’t help but feel like we are seeing yet another rushed development cycle for an upcoming Disney sequel, especially in the wakes of this originally starting as a Disney Plus series and only being announced that it was turning into a movie just NINE months before the film is set to release. Regardless of how the actual quality of the film turns out, I DREAD having to hear the behind the scene stories as to what everyone was put through in order for Moana 2 to meet it’s Thanksgiving 2024 release slate.

I will say one thing! After hearing about the development history for Frozen 2, it has given me a TON more respect towards animators and the people that worked on this film. They are all clearly giving it their all and trying their very best to make the best film they possibly can. It’s only the mega corporations and higher ups that keep giving them ridiculous deadlines that keep holding them back from realizing their full potential. I honestly think it’s because of them that the finished film actually turned out to be watchable and even mostly enjoyable. It just makes me wish they were able to get the proper amount of time they needed and a better work life balance which could have led Frozen 2 to be as much of a classic as the original was.

Now, we must all embrace ourselves for Moana 2 and the Disney Plus documentary for it that will to come out next spring, where we will discover that they couldn’t figure out who the main villain was suppose to be until the day before the actual premier of the film. I sure can’t wait to watch the Moana 2 documentary subtitled How Far I’ll Go about six months from now.

  • Seriously! Look at this poor man, he look so nervous!

Here’s the video from Schaffrillas Productions:

Why Animators Need To Go On Strike

It has been announced that Pixar will be laying off 14% of current employees due to Disney’s cost-cutting measures. This will be the biggest restructuring in Pixar’s history. Even after undergoing similar layoffs last year, which included Galyn Susman, the woman who helped keep Toy Story 2 at bay during production, yet another restructure is occurring at the offices of Pixar. Never mind the fact that last year’s Elemental was able to squeeze a profit after it’s incredibly strong legs or that Inside Out 2 is set to have the biggest opening weekend at the box office in 2024 so far! Neither one of those elements were enough to continue letting talented animators get the hammer!

Unfortunately, this has not been the only layoffs in recent memory within the animation industry. Back in March, shortly after Kung Fu Panda 4 had a strong opening weekend at the box office, DreamWorks had announced massive layoffs with their company as well. Even more so than the ones with Pixars, DreamWorks confirmed that many departments were cut in half and the creative staff on movies were to be reduced at least up to 50%. Yes, around HALF of the creative staff at DreamWorks were laid off a few months ago. Never mind the fact that Kung Fu Panda 4 had a solid opening weekend at the box office and has managed to gross over 530 million worldwide, becoming the second highest grossing Kung Fu Panda sequel domestically and even outgrossing the previous Kung Fu Panda installment. Not to mention, the lower 85 million dollar budget that certainly allowed for higher revenue that perhaps any other Kung Fu Panda movie to date. None of that was enough to save DreamWorks from being forced to clean house and restructure their entire company.

There are multiple reasons why this is all occurring to not only within the animation industry but nearly all forms of entertainment in general. Mediums underperforming or tanking at the box office and/or sales, bloated budgets that makes return outcome nearly impossible, rushed development cycles which artists are constantly overworked and crunched for times, etc.. However, I do think the #1 reason behind all of this has to do with the higher ups of these studios. In the cases I just mentioned, Disney and Universal.

If you have been seeing how technology is becoming more advanced by the day, you likely are familiar with the way A.I. has been playing a bigger role now than before. With artificial intelligence features such as ChatGPT becoming more common in every day use, it’s clear that studios are looking to have that be more incorporated to the way entertainment is made now. Not for the sake of quality but for the sake of quantity. Companies want A.I. to play a big role now because it will save them extra bucks in not having to hire more animators or artists. That way, more and more money can be made that can light their own pockets and NOT be spend on actual content themselves.

Many people find it blasphemy that big studios and companies are still trying to convert A.I. into their products at the expense of actual human beings after going through at least two major strikes because of that push. However, it just doesn’t matter in the eyes of the higher ups. They don’t know how to shortened the budgets of their content that doesn’t involve laying off a good portion of their employees. They just think A.I. is the big answer to all of their problems. Not because they want to experiment on different ways to make new forms of entertainment but because that will save them a few extra pennies. It’s about as greedy, corporate, and cynical as they come.

All of those reasons and more is why whenever the contract inevitably expires this year between the Animation Guide and the Alliance of Motion Picture and Television Producers (AMPTP), a strike is going to 100% occur. It’s not a WANT per se but an absolute NEED for both sides, if the future of animation is to thrive in the best way it can. Companies need to learn that they can NOT take animators for granted and needs them to provide quality entertainment.

Even if you take out the constant push for A.I., the animation industry has been infamous with it’s troubled production with films in recent memory. You have Across the Spider-Verse which had animators being treated extremely poorly by Phil Lord, causing hundreds of animators to leave the project. You have Kung Fu Panda 4 which had plenty of back and forth between the creatives and being rushed out of door during the multiple strikes to get out by spring. And do I even need to bring up the development history surrounding Frozen 2, which had a Disney Plus documentary in which the people who made it unironically state that they were overworked, crunched, and was basically making the whole movie up as they went along. And I can only imagine the stories we will be hearing about Moana 2, the Disney Plus series turned movie, during the holiday season this year?

Working in the animation industry or any entertainment industry is certainly hard and requires you to be working a TON to get each project out on time. But it should never come at the cost of someone’s mental health, insanity, or skills as a human being. You might be able to get away with that once or twice but to have EVERY production in animation going this way is a big no-no. That’s how you wind up with something like Megamind 2, that was litter with animation errors that became noticeable to anyone once the very first trailer dropped. Not only is the poor treatment for animators along with this constant push for A.I. to take over is affecting the work-life balance of animators but also the quality of animated motion pictures. And once you got so many of those poor quality animated films in a row, eventually people will catch on and your movies will end up bombing at the box office. Just ask Disney with Wish!

Yes, there has been plenty of great animated work as of late, regardless of their production history, but more times than not, these rushed developments cycles, harsh treatment of animators, and wanted to replace them with robots is causing major harm to the animation industry. At some point, you as an animator has to put your foot down and stand up to the studio saying “No! You will just not tolerate any longer! Treat us with the respect we deserve or we go on strike!” While it’s unlikely that will occur on it’s own, the soon-to-be expired contract between the Animation Guide and the AMPTP will certainly make the voices of animators be heard. And there is not better time for them to start speaking up than now!

Just like how actors and writers had every right to go on strike last year, animators deserve that very right! With big companies performing layoffs within the industry in the hopes of avoiding a strike, that is only going to throw more fuel into the fire. Laying off hundreds to thousands of animators in the hopes of giving those extra bucks to those that deserve it is NOT the answer! Replacing those animators with robots is NOT the answer! Putting the animators through hell with every single animation production is also NOT the answer! The only answer is to give them the proper care, treatment, and respect that they deserve to deliver the best quality creative product that they can!

It’s only then that animators may not have to strike. However, in this case and under THESE circumstances right now, they have more than earn their right to do so once they get the chance!