
Prey just released over the weekend on Hulu in the USA and (strangely enough) Disney Plus in international territories. Despite some outburst from sexist trolls who were ready to hate on the movie the second that they learned that it would have a female main lead in it, it seems to be doing pretty well with critics and fans of the Predator franchise. Dan Trachtenberg was able to breath new life into a series that looked as good as finished and Amber Midthunder (Again, what a cool name!) is just destined to be the next big action lead heroine to watch out for. With a movie this well made and received, you would think it would deserve to be seen on the big screen. Unfortunately, it is not. It is strictly only a streaming service movie that was only seen at a theater during the San Diego Comic Con back in late July.
Many have wondered why exactly this was the case. The Predator IP is still a rather iconic brand. Say what you will about the quality of the sequels but the series has still run high on the greatness that was the original Predator with Arnold Schwarzenegger. You would imagine just the success of the first one alone and expanding to it’s own franchise that people would be supportive to see the newest one in theaters, right? Well, let’s take a look at how The Terminator franchise, the other franchise carried by Arnold, fared when they had a similar situation occurring with each installment.

Back in 2019, the sixth Terminator movie came out with Terminator: Dark Fate. Despite it’s mostly solid reviews from critics and having the return of James Cameron and Linda Hamilton themselves, it was a an absolute box office failure. Grossing only $261.1 million with a $185-196 million budget and a reported loss of $122.6 million for Paramount. Because of that, future plans for potential sequels were cancelled and who knows if the Terminator franchise will every see the light of day again anytime soon.
Plenty people have their theories on why the movie bombed the way it did. It could be due to the more polarizing reaction from fans along with the controversy of the fate of John Connor that might have turned audiences away. And of course, someone out there will throw out the fact it was a movie starting strictly women and apparently no one wants to watch action movies staring women (Something which has proven time and time again to be false). But, I believe the most logical explanation was that everyone was just done and over with the franchise at this point. The following three movies that came after the first two iconic masterpieces were met with mixed to negative reception and/or underwhelming box offices results.
Rise of the Machines despite it’s box office success was seen as a major stepdown from the first two. With many people not being fond of the film’s overly comedic tone, PG-13 rating, and severely missing Linda Hamilton’s presence.
Strike one!
Salvation wasn’t received much better and made even less money than the last one. Despite trying to differentiate itself from the other movies taking place in a post-Judgement day timeline and with John Connor at the leader, audiences still couldn’t get into it and just found the film too boring and forgettable for it to be a worthwhile Terminator sequel.
Strike two!
Then there came Genisys which was the most poorly reviewed and received entry in the franchise and the one that was the biggest bomb at the box office. From it’s convoluted plot to it’s lazy rehashing of other, better Terminator movies to it’s contradiction of the established lore to it’s countless plot holes the movie doesn’t even attempt to fill to it’s hilariously bad casting decisions (Jai Courtney as Kyle Reese?! Really?!), everyone finally had enough. It was the final nail on the coffin that people had just given up on the franchise.
Strike three and you are out!

Because it was following three poorly received movies that made less of a profit with each new entry, Dark Fate was practically DOA regardless of how good it was. People could care less that Linda Hamilton was back or that the GOAT James Cameron, the man behind the first two game changers would be involved in some way, shape, or form. Audience had already been fooled three times and they weren’t gonna bother being fooled again.
Which is a damn shame because I personally thought Dark Fate was a damn good movie and easily the best one since the first two Terminators but it was never gonna to be good enough to make the other bad installments worthwhile. Had the movie had truly been the third Terminator movie released, then it would have certainly made a profit. But being the sixth one, no chance? Looking back on it, the fact that Dark Fate was able to release at all in theaters is quite astonishing.

Before Prey, the Predator franchise was in a similar situation as the Terminator series. The sequels were iffy in quality and at the box office and the last one to release in theaters, 2018’s The Predator also underperformed vastly at the box office. It got a poor response from both fans and critics alike and it gave the impression that the series had finally ran it’s course. If there was another installment to release in theaters, it would most likely be guaranteed to be another bomb. Why in the world would anyone want to invest anymore time and money to watch it in theaters after being let down repeatedly over the years? Well, now they didn’t have to and could just watch the next one in the comfort of their own homes with only a subscription fee to pay.

To be sure, I know that Dark Fate tanking in theaters wasn’t the prime reason for Prey being only a streaming service exclusive but I like to imagine that it was the same mindset that 20th Century Studios had when deciding to release it. After several failed attempts to win the audience over again with Predator, there’s no telling that Prey would have fared much better at the box office even if it’s far away the best one since the original. Just like with Dark Fate and even Bumblebee, it was following up a bunch of poor, ill-fated features that everyone was exhausted with it and would rather just wait until it hit cable or streaming to even bother investing their time in. In that case, it seemed smarter to just release it on streaming anyway and there’s a big chance that would gain more viewership than it would had the folks who didn’t bother seeing it on the big screen just waited three months to get around to it.

While reports haven’t come out yet how Prey did in terms of ratings, hopefully the numbers are good enough that 20th Century might consider releasing the next Predator movie in theaters because of the support from fans and audiences alike. However, in the case of Prey, I think it was the right call to make it a streaming exclusive from the business side of things. There was just no guarantee it was going to make anything in theaters because of the shaky track record that other movies in the series had critically and financially. It was at least able to avoid the outcome that Dark Fate did and there may in fact be new leash on life for the Predator franchise in the near future.



































































